Is It Possible To Promote Your Startup With ZERO Budget?
Nowadays everything seems to be possible in business so it should come as no surprise to see that the answer to the question above is YES. The problem is that a lot of young entrepreneurs do not actually understand what has to be done.
Promoting your startup with a zero budget or a really small budget is all about image, how you are seen by others and what you can offer in return. You surely know the saying “one hand washes the other”. This is the true secret of promoting something with limited finances.
Before You Start Promoting Anything
You have to solidify your brand. Never start a marketing campaign without properly understanding what your company is all about, what you want to accomplish with it and why it actually exists. Always be yourself and figure out what makes your product different than those of the competition.
Always Define Goals And Metrics
You have to be specific and clear about goals as the budget in your case is zero. Everything starts off with one question: “What is a success for you?” Not all the marketing campaigns are built to bring in money. As you know what you actually want, it is easier to develop your goals. When you understand the goals, you know what you need to do.
Start Looking For Barter Opportunities
You need to look for as many barter opportunities as possible. That is what counts the most when your budget is zero. While many keep looking for various deals that are really cheap, you should be smart and try to negotiate something that would be beneficial for both parties. This will not only bring in great promotional options for you, it will also help you to develop very good business connections for the future.
Let us think about a simple example. Let us say that you want to host a corporate event in order to promote a new service that you offer. Normally you would need to pay rent but there are many business venues that would agree to offer the space and all facilities for free in exchange for something that you can offer.
Think about what you can offer. This is what counts the most in such a negotiation. If you can offer a lot of awareness for the business venue, it is a great bargain point to start from. Such negotiations can happen in various business circumstances and you can basically find dozens of barter opportunities to take advantage of.
Take A Page Out Of Your Own Budgeting Methods
You surely already take advantage of articles that talk about personal finance and you know how to manage your personal expenses. The same approach helps with your company. If you cut costs here and then and you manage to increase your profits a little, you end up with some sort of investment budget. That helps you to promote the company with something instead of nothing. Negotiations can be faster and you can easily find an option that you would love more.