Three Ways to Make Your Booth Stand Out

Trade shows are the best of times and the worst of times, to borrow a phrase. There are probably few better opportunities that a company has to expose itself to more or better sales prospects, media outlets, and other advantageous groups than a trade show, but at the same time to make your exhibit and company outshine the competition at such events can be a major obstacle.

Despite this, not only do the number of trade shows increase every year, but hundreds of companies scramble for the limited number of spaces at each show, each one willing to pay enormous amounts of money to be among those that thousands of customers, media outlets, and others. Everyone wants to be there to see the latest and greatest products and services in their respective fields.

Regardless of who the exhibitor is at any given show, chances are very good that nearly all of them started with one question common to all of their efforts: “How can our exhibit stand out from all of our competition?” It’s a good question, to be sure, but the answer to which isn’t always to the one with the most money. Instead, with a clear plan and the right kind of help, virtually anyone can stand out from their competition. This article will serve as a primer for how to do just that.

1. Say it with style

There’s another old saying that applies: “If you can’t be good, be colorful.” In this case, however, you can be both. Even if you have a small exhibit area, you can command a lot of attention by having a colorful booth with personnel who are working hard and show their excitement and expertise to the visiting public. This will work to compliment the most stylish exhibit you can put together. That’s not saying that it must be big, but all of the other elements together can give you a big splash on the show floor.

2. Have a fun and interesting give-away item

If any visitors to a trade show were to be honest, they would probably admit that part of the reason they are there is for the giveaways that they collect from exhibitors. They don’t have to be expensive, just unusual and interesting. One sales organization recently gave away stickers from a brand of banana that a staff member had stumbled upon when he arrived. When you walked past that booth, you received a free sticker. Strangely enough, the stickers were a hit.

3. Have multiple product uses to display

If possible, try to display as many applications as possible for your product. This might be a bit of a challenge for a product that has only one use – in which case you can display the different colors of your product to add “style” to your booth! With this you are virtually guaranteed a receptive, and large, audience. People are generally more inclined to purchase a product when they can touch it and try it out themselves.