Link building costs vary widely between different vendors and search engines. There are several different ways that link building is generally priced; however there are some basics that most link building companies or vendors will agree on. The cost of link building varies widely between different sites, but here are some prices you can expect to encounter when searching for link building companies and vendors. The price of link building depends on quality, quantity and cost-per-impression (CPC). When judging your link building costs for link building, you’ll be better off trying to determine a cost point per link rather than a fixed cost per click (CPC).
Link Building Costs – Basics
Some link building costs may also include the cost of CPC, which means the amount of money charged per click on an ad. Some vendors will list CPC on the CPM section of an advertisement. Other websites will not list it. Generally, however, when CPM is mentioned it is because a link builder or company is asking you to pay them every time someone clicks on one of their ads or links from their website. If you’re only concerned with link building costs associated with getting backlinks to your websites, you probably won’t want to pay a fee for CPC anyway; so don’t let the word “CPC” misleads you!
Link building costs that are associated with using in-house staff to get backlinks and build inbound links from other websites might include payroll expenses, training and other benefits that come with hiring a professional link builder. Link building outsourcing may also entail costs that are completely out of your control, such as the cost of shipping and handling, taxes, and other fees that an outside provider will likely charge. These are just a few of the reasons why it may be cheaper to outsource link building costs.
In-House vs Outsourcing
When you consider what it costs to link build with an in-house team vs. outsourcing to link building services like Linklifting, the outsourcing companies have a few different factors to account for. Cost is certainly one of those different factors – especially when you factor in the time and effort that an outside provider has to exert in order to get the job done. There are also different factors to consider when it comes to the different qualities that are required to be successful at link building – professionalism, creativity, and the like. When you consider these factors, outsourcing your link building costs can be a much more affordable option.
Don’t Forget About Time
When you have to take into consideration the time spent creating content, and the hours you’ll have to spend driving traffic to your website in order to create your pages, it’s easy to see why an outsourced SEO company can provide your business with a much better value. An SEO service provider will be able to get the job done faster, and in some cases they can even do it all for free. This is important if you’re looking to get cheap link building costs for your website. When you consider the time and effort that an outside link builder needs to put forth and compare that with the amount of time and effort that can be spared by an outsourcing service, you can easily see why a lot of companies choose to outsource their SEO link building costs.
Final Thoughts
Link building is something that a lot of online marketers seem to overlook. In a nutshell, link building is the process of creating inbound links to a website from other sites and the likes of blogs, review sites, etc. Links are extremely valuable, as far as the search engines are concerned. The more links there are pointing to a particular site, the higher the site will rise in the search engine rankings. With this being said, cheap link building costs are greatly beneficial to any online marketer who is looking to generate quality leads for his/her business.