4 Benefits of Flexible Product Packaging

Go to any supermarket or department store and you’ll notice how popular flexible packaging has become. This is not by accident either. That’s because businesses understand how beneficial it is to them. It’s also pushed by the market as people are growing more conscious of the impact of waste on the environment. This is not likely to change any time soon, and we can expect to see flexible packaging used in an increasingly wider number of applications. Let’s take a look at a few reasons why you should consider using flexible packaging if you aren’t already.

It’s Cheap

Flexible packaging is one of the cheapest packaging types that you can use. The manufacturing process is much simpler and requires less material. It’s also incredibly convenient. You have oacking companies that will design your packaging and have it shipped to you in as little as 24 hours. You can order on-demand and in the quantities that you want, allowing you to save on inventory and make design changes without having to waste old packaging.

Eco-Friendliness

We talked about the public’s growing concerns with waste earlier. This is likely to grow over the next few years as millennials, and the generation after them, place a premium on anything sustainable and eco-friendly. Flexible packaging ticks both of these boxes. One study, in particular, found that using flexible packaging in retail could help increase net sales by as much as 4%.

Not only is flexible packaging usually made from recycled and recyclable materials, but it requires much less energy to produce and ship. Flexible packaging reduces greenhouse emissions at many levels, and a company that doesn’t use it will get some backlash if they try to present themselves as eco-friendly.

Better Logistics

One of the biggest benefits of flexible packaging is when it comes to logistics. Flexible packaging can reduce the amount of space a product takes up, and this will have many implications. It also reduces the total weight of the product. This not only means that you’ll have to pay less to ship it, but that you’ll be able to send more items in each shipment.

Besides, retailers will be able to fit more products on their shelves, so they won’t have to restock as much. Then there’s the fact that flexible packaging can significantly increase the shelf life of a product, and it’s much less likely to get damaged during shipment, which allows you to limit losses. The design of flexible packaging makes it resistant to things such as sunlight and moisture, making it a much better option than most types of packaging on the market.

Ease of Use

Another benefit people often overlook about flexible packaging is its ease of use. Excessive packaging can get frustrating, and a simple pouch that can be easily opened and carried is something most customers will appreciate.

Conclusion

These are only a few of the benefits of flexible product packaging you should consider, but there are many more. We suggest that you weigh your options and at least consider trying it for all or some of your products.